Audience Groups
In email marketing, audience groups are specialized collections of subscribers organized based on specific criteria, such as demographics, behavior, geography, or interests. Unlike broader audience segments, which may cover general categories, audience groups are more refined and focused, allowing for precise targeting and personalized communication.
The primary objective of creating audience groups is to improve the relevance and effectiveness of email campaigns.
By tailoring messages to match each group's unique needs and preferences, marketers can enhance engagement, increase conversion rates, and provide a better overall customer experience.
Key benefits include:
- Personalization: Craft content directly addressing each group's interests and behaviors, making emails more appealing and relevant.
- Targeted Messaging: Deliver specific messages, such as special offers or educational content, that resonate with each group's preferences.
- Improved Metrics: Sending content that aligns with subscribers' interests results in higher open rates, click-through rates, and conversions.
- Efficient Resource Allocation: Focus marketing efforts on the most promising segments, optimizing resource use.
- Enhanced Customer Experience: Reduce unsubscribe rates by ensuring subscribers receive content that meets their expectations, building trust and loyalty.
Audience groups provide a strategic way to connect with your audience on a deeper level, ensuring that your email campaigns are impactful and efficient.
In the following article, you will learn how to create audience groups.
Let's get started!
Finding Contacts
On the left menu pane, click on Search Contacts under Contacts.
Enter the details in the App Fields filters under Contact Search to only show the relevant contacts, and then click Search.
📝Learn more about these filters in the Audience Segment Filters article.
The search result shows the number of contacts that meet the required filters.
Audiences & Audience Groups
After filtering your contact, assign a name to the segment and click “Save as new segment.”
The saved segment will be in the Segments tab under Audiences.
Another way to access the segments is to go under Contacts, scroll down, and click 'Audience Segments.'
📝Learn more about audience segments in the Audience Segments article.
Click the Groups tab next to Segments in the Audiences dashboard.
Click the “+ Group” button to add a new audience group.
Add a group name, select the segments you want to add to the group, and click Create.
Check the Groups tab for your list of audience groups. You can edit or delete these groups.
