Clean Status Filter
Understanding and managing these clean status categories is crucial for maintaining a healthy email list and achieving successful email marketing campaigns. Regular list cleaning and segmentation can help improve deliverability and engagement rates.
- Verified: These are email addresses that have been confirmed as valid and deliverable through a verification process. These addresses are likely to result in successful email deliveries.
- Undeliverable: Email addresses marked as undeliverable are ones that cannot receive emails, often due to technical issues or invalid domains. Sending emails to undeliverable addresses can harm your sender reputation.
- Catch-All: Catch-all addresses accept emails sent to any random username at a domain. They can be risky because it's challenging to determine if they are valid or not, but they may still be functional.
- Role: Role-based email addresses are generic ones associated with job titles or departments (e.g., info@company.com, support@company.com). They are often monitored by multiple people and may have lower engagement rates.
- Malformed: Malformed addresses contain syntax errors or formatting issues, making them invalid for sending emails. They need correction before use.
- Spam Trap: Spam trap addresses are set up by ISPs and anti-spam organizations to catch senders engaging in poor email practices. Sending to spam traps can severely damage your sender reputation.
- Complainer: These are email addresses associated with individuals who have previously marked emails as spam or filed complaints. Continuously emailing complainers can lead to deliverability problems.
- Bot: Bot email addresses belong to automated programs or bots. They typically don't engage with emails, so they may negatively impact your engagement metrics.
- Seed Account: Seed accounts are used for monitoring email deliverability and campaign performance. They are usually controlled by the email marketing platform or third-party monitoring services.
- Unknown: Addresses in the "unknown" category are typically those for which the clean status cannot be definitively determined. It may require further investigation or verification.
- Unauthorized: These addresses have not given explicit consent for email communication and should not be included in your email list unless they opt-in.
- Disposable: Disposable email addresses are temporary and often used for one-time purposes. They can be a sign of low-quality or fraudulent sign-ups.
- Suppressed: Suppressed addresses are those that have been intentionally excluded from your email campaigns, often due to unsubscribes, complaints, or other reasons.
- Malicious: Malicious addresses may be used for phishing, fraud, or other malicious activities. They should be treated with caution and reported to the appropriate authorities.
- Parked: Parked domains are typically used for temporary purposes or domain monetization. Emails sent to these addresses often bounce or go undelivered.
- Cold Unsubscribed: Cold unsubscribed addresses are those that were previously unsubscribed from your list but haven't engaged with your emails for a long time. They may need re-engagement strategies.