Broadcast Message Analytics
Broadcasts are used for one-off emails to a pre-defined audience or segments.
The Engagement section on the broadcast dashboard shows all the data about your broadcast, including a 'Report' tab.
Let's start!
- Click Broadcasts on the left-side panel menu. See the broadcast for which you would like to view the analytics.
- The Engagement section quickly previews your broadcast's performance, including the Sent percentage, Open rate, Click rate, and Bounced rate. The numbers are clickable for more detailed information.
- Clicking on the Sent percentage or the Report icon summarizes your broadcast's data.
📝The lower portion shows the message details, including the top clicked links, and mailbox performance.
- Clicking the Open rate will display the contacts who opened the message.
📝Note that you can save this list of contacts as a new audience segment. The same is true with the contacts that will be listed under clicked, unsubscribed, complaints, and bounced.
- Clicking the Click rate will display the contacts that clicked on a campaign link within the email message.
- Clicking the Unsubscribed rate will list contacts who clicked and requested to unsubscribe in the email message.
- Clicking on the Complaints rate will list the emails with the status 'Complained'
- Clicking on the Bounced rate will reveal the contacts' email addresses for whom the message failed to be delivered. The status Unsubscribed here means the contacts are no longer subscribed.
