Broadcast Message Analytics

Broadcasts are used for one-off emails to a pre-defined audience or segments.

The Engagement section on the broadcast dashboard shows all the data about your broadcast, including a 'Report' tab.

Let's start!

1. Click Broadcasts on the left-side panel menu. See the broadcast for which you would like to view the analytics.

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2. The Engagement section quickly previews your broadcast's performance, including the Sent percentage, Open rate, and Click rate. The numbers are clickable for more detailed information.

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   2. Clicking on the Sent percentage or the Report icon summarizes your broadcast's data.

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   5. Clicking the Open rate will display the contacts who opened the message.
   6. Note that here, you can save this list of contacts as a new audience segment. The same is true with the contacts that will be listed under clicked, unsubscribed, complaints, and bounced.

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   8. Clicking the Click rate will display the contacts that clicked on a campaign link within the email message

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   10. Clicking the Unsubscribed rate will list contacts who clicked and requested to unsubscribe in the email message.

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   12. Clicking on the Complaints rate will list the emails with the status 'Complained'

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   14. Clicking on the Bounced rate will reveal the contacts' email addresses for whom the message failed to be delivered. The status Unsubscribed here means the contacts are no longer subscribed.

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