When putting together links, we wanted a way to do more with less effort when it comes to making your links go further.
The solution we came up with is called Campaign Links.
Two main use cases stuck out to us:
1. An easy way to update links in all emails with one change
When you're building a sequence, chances are that you're using the same URL many times over.
Not only does this increase your chances of error, but it's a lot of tedious work if you need to change that URL.
So, instead of that, Campaign Links gives you a place to map a variable to a URL. That way, when you're linking inside your emails, you're actually using a shortened variable that's easy to select.
Note: Click the link to learn more about personalizing your email/message.
Plus, if at any point at a later date, you need to update that URL, you only need to do that once.
2. Dynamic links that can automatically change URLs
One thing you might notice as you create your Campaign Links is that you have opportunity to configure multiple "stages".
This is where things can get interesting because you can dynamically create or update links.
Dynamically updating your URLs can be immensely powerful for things like evergreen sales, stages of a webinar, and more.
Here's an example of a 2-stage Campaign Link, but you can do as many as you'd like:
We used a Campaign Link URL for a Sales Page URL offer for this campaign. This allowed us to retroactively change the link to a different offer page once the initial offer was over.
By default, a variable will set itself to the default stage.
To alter which stage the link is, you need to insert the right event into your sequence.
- Select the event advance campaign link, and click Continue.
- Select the campaign link you intend to advance.
- Select the next stage. Click Save.
- Since sequences work as a timeline, this change won't fire until the previous events have come to pass.
- NOTE: When using Goals to halt a sequence, it could present a situation where a link is never updated to its next stage. For this very reason, we added a checkbox for "Run this event even if the sequence is halted or canceled."
- You'd want to consider using this if it's important to you that an offer truly closes, even if someone buys. That way, they can't just forward their email to someone else to get in after the closure date.
Add/Edit Campaign Link Stage
- To add a campaign link, go to the Links tab.
- Click the +Campaign Link icon at the upper right of the page, or the 'Add a Link to this Campaign' icon at the middle.
- Add the Link Name and the default URL. Click Save Link.
- Click on Edit under Actions.
- To edit the stage link, click on Edit, or Add Stage to add another stage.
- You can edit the stage name and the URL
- Click on the switch for the Open stage URL within a frame to see frame settings.
- Switch on the Display a Call to Action (CTA) in the banner.
- You can also choose to switch the countdown timer next to the stage.
Click Save Stage. You can add unlimited stages to the same URL.