Apply or Remove Tags on Click

Want to know who clicked your links?

Select any link that you've inserted and then select the person + tag icon.

After clicking, you'll see an option to configure adding or removing a tag upon click.

Paste in the exact tag name just as it appears on your account.

Once you do that, anyone who clicks the link you've just updated will fire the tag or remove the tag from their contact record.

That's useful for segmentation, goals and automations.